o Increased revenues 300% for this boutique marketing agency in less than 3 three years by diversifying client base to include large corporate clients and well known local businesses. o Responsible for attracting new accounts, identifying the needs of prospective clients and creating marketing solutions to meet these needs. o Identify target markets and create appropriate sales messaging for clients' marketing communications, as well as our own sales materials. o Responsible for strategic and tactical marketing and media planning for clients in the technology, healthcare, financial, business, services, education and logistics verticals. o Act as the liaison between client and creative team of 2-4 people, managing traffic, meetings, photoshoots, client feedback and revisions, to meet media deadlines and client timetables. o Created entire marketing and media plans through various marketing mediums, including the messaging, branding, overall rough design, and execution for clients.
o Total P&L responsibility of College Advertising and Promostions company. o Tripled sales from less than $100,000 to nearly $300,000 from 2001 to 2003. o Expanded participating sales markets from 2 to 10 including top universities in the southeast: Univ. of GA, Clemson, Wake Forest, Uinv. of AL, Memphis, Univ. of SC. o Responsible for identifying new business and maintaining accounts. o Managed workforce of over 25 employees including sales, marketing and operations. o Created marketing campaigns for clients interested in targeting specific niche markets, including Domino's Pizza, BMG Music and MetroPCS. o Developed online CRM system for streamlining client review and approval of artwork and related information.
o Involved in internal marketing programs aimed at increasing the sales pipelines of technology firms. o Provided high quality leads prospecting Fortune 500 senior level executives for technology firms in the e-business, CRM, ERP, and hardware markets via cold calling. o Trained other employees in the areas of cold calling and SPIN selling techniques on a daily basis. o Constantly achieved 125% of required qualified leads for weekly quota. o Consistently achieved a lead rate of over 15% for prospected companies.
See description under Covente above.
o Client-facing, subject matter expert, responsible for the strategic leadership of our clients' digital marketing strategies, programs & online initiatives, for more than 40 top-tier clients in telecom, retail, healthcare, finance, oil & gas, & high-tech verticals (including 2 clients in the top 10 of the Fortune 500). o Partner with Account Teams to coordinate & perform analyses of clients' needs to better define online objectives & identify effective uses for emerging technology & applications, driving increased customer/c&idate interaction & response. o Deliver needs analysis, business cases, proposals & presentations, as well as the face-to-face sale of tactics involved to key stakeholders. o Determine & execute appropriate "Call to Action" & destination strategy for all campaigns via multiple touch points including social media, mobile & SMS, search engine marketing, rich media, video, SEM, SEO etc. while tracking & reporting ROI. o Continuously investigating new technologies & partnering with product development to concept & implement offerings based on identified market needs. o Effectively developed & implemented integrated social strategy for #3 account in the agency, a large telecom client, encompassing social media properties, page & network build-out, communications strategy to fans/followers/members & full automation/information share between components, including Twitter, Facebook, YouTube, LinkedIn, blog, website, email, mobile & SMS. o Exceeded 2007 & 2008 sales goals, bringing in $7M in digital revenue for the agency by strategic product/media/project diversification for key clients that resulted in improved overall client revenue margins even where client spend was flat or reduced. o Developed mentoring program for Digital Project Managers by presenting them with real world case studies & training to increase their knowledgebase, getting them to think on their feet & giving them tools to help progress in their career path.
BS Business Management
Marketing, Recruitment advertising, Digital strategy, Marketing strategy, Advertising, Talent Network, Relationship marketing, Digital marketing, Digital advertising, Digital media, Social advertising, Social media strategy, SMS strategy, Recruitment, Talent attraction, Mobile advertising, Mobile strategy
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